Posted by admin | Posted in Market Research Agencies, Market Research Companies, Marketing Research Companies | Posted on 04-11-2011
Online market research firms believe that doing surveys helps understand unfamiliar trends in markets. Surveys help see the picture exactly as it is. Besides, they also help figure out the exact course of action from there on.
Good firms pride themselves on research, surveys being a vital cog in the process. Neglecting surveys means missing out on important data, which can be fatal if the future of the project is taken into consideration.
Market research agencies are very innovative in doing surveys. They do them in three ways, man-to-man interviews, telephone interviews and emailed questionnaires.
They send their executives to meet people. The executives are trained to probe well and squeeze out as many details as they can. Meet people, do follow ups and check for accuracy in answers is the modus operandi. At times, the interviews are also recorded via videos.
Then some are done on the phone. Outsource market research firms wrap these up fast. There is always the chance to call back in case the respondent does not take it. Costs are low, questions can be shot in volleys and answers kept crisp.
Online market research firms happen to have a unique liking for questionnaires. First, they have the time to devise them meticulously. Second, a lot of research can be put into asking them. Third, they can be rephrased and phrased again. Best, they are least costly.
The survey takes everything into consideration at once. Competitors, businesses, market caps, opportunities, threats, impediments, obstacles, challenges, scope etc. is covered in one single shot.
The work these agencies do is very complicated. The report they prepare in the end too does not come easy. Surveying eases the task and helps filter in better content.
Doing a survey on a business vertical being researched on always helps make a project better.