Posted by admin | Posted in Marketing Segmentation | Posted on 27-01-2012
KPO Companies in India become resourceful while researching on complex markets. They use marketing segmentation. Clients approaching them for market research often come with markets really hard to understand. Getting needful facts out of it is not just multifarious, but can be a nightmare.
Marketing segmentation helps divide a market into homogenous segments, each of which can be taken up one by one for study. The larger picture involves compiling a report that has both cohesiveness and coherence.
There are some very pertinent reasons why KPO Companies in India segment markets. Some of them have been given below:
- Understanding customers becomes easier and better. Agencies identify their needs immediately. Dividing the markets into various subsets of consumers provides insights about consumer preferences, regarding the types of products and services they prefer.
- Product Positioning becomes easier. In a market where multiple similar products sell, it is very important your product be positioned as a niche product. Else, people lose interest in it as they think of it as just a replica of the rest. Only when they see it is entirely different yet completely similar do they show some interest.
- Marketing segmentation makes communication an active two-way process, between the organization and the buyer.
- KPO Companies in India use this technique to help clients maintain an effective relationship with their clients. These research agencies help their clients produce goods and services categorically for their selected targets. Clients in turn sell these to their clients for a satisfactory response.
- Segmenting helps retain existential customers while attracting newer ones. Because of this, a lot of organizations are able to provide their customers value for money. Existing ones satisfied with the service pass on word to newer ones, adding more names to the clientele.
- Marketing Segmentation helps reduce overheads. In fact the routine costs incurred go down considerably. Companies produce exactly those goods their customers show intent in buying. This reduces wastage and also the overall costs related to advertising and promotions.
These benefits have made segmentation a potent tool which research agencies rely on all the time.