Marketing research analytics is the practice of measuring, managing and analyzing marketing performances to maximize its efficacy and optimize return on investment. Understanding marketing analytics allows marketing professionals to be more efficient at their jobs and minimize wasted web marketing dollars.
Marketing research analytics goes beyond the obvious sales and lead generation applications and have the capability to offer profound insights into customer preferences and trends. Yet, many organizations are simply not able to realize the actual benefits of analytics and continue with their usual methods.
The use of analytics has taken immense precedence over other methods. Research agencies drafting marketing research reports rely on this tool more than anything else to filter out accurate data. Analytics helps you monitor campaigns and their respective outcomes enabling you to spend each dollar as effectively as possible. The mantra behind using it is simple, that if something costs more than it returns then it is not a good long term strategy.
In business research and intelligence knowledge is said to germinate in the form of keywords. The words tell you what is on the mind of your current and potential customers. As a matter of fact, the most valuable long term benefits of engaging in paid and natural search marketing are not incremental traffic to your website rather the keyword data contained within each click.
Marketing research reports companies work on some very important aspects of business research and intelligence via analytics, namely product design, customer surveys, industry trends and customer support.
Product Design entails keywords that can reveal what features or solutions customers look for. Customer Surveys help examine keywords frequency data. Industry Trends help monitor the relative change in keyword frequencies one can identify. Finally, Customer Support helps understand where customers struggle the most and how support resources ought to be deployed.
Continuing from where the first part of this blog ended, the other types of financial markets have been explained quite extensively s well.
Derivative Markets explained by business market research firms are those which provide instruments for the management of financial risk. Their existence is justified in financial markets for derivatives, financial instruments like future contracts or options derived from other forms of assets.
These markets according to business market research are divided into exchange traded derivatives and over the counter derivatives. The legal nature of these products is very different as well as the way they are traded though many market participants are active in both.
Future Markets are known to provide standardized forward contracts for trading products at some future date. They are a central financial exchange where people can trade standardized futures contracts to buy specific quantities of a commodity or financial instruments at a specified price with a delivery set at a specified time. These types of contracts fall into the category of derivatives and the instruments are priced according to the movement of the underlying asset. The category has categorically been named as derivatives because the value of these instruments is derived from another asset class.
Insurance Markets defined via financial market research are those which facilitate the redistribution of various risks. These markets revolve around equitable transfer of the risk of a loss from one entity to another in exchange for a payment. The insurer is a company selling the insurance whereas the insured is the one buying insurance. Financial market research defines that amount as premium which is charged for a certain amount of insurance coverage. Risk management here, is the practice of appraising and controlling risk.
Foreign Exchange Markets are those which facilitate the trading of foreign exchange. These markets assist in international trade and investments by enabling currency conversions. They also support direct speculation in the value of currencies and carry trade speculation on the charge in interest rates in 2 currencies.
So these are the financial markets articulated by research firms for readers to get a better grip over. The research is extensive, pristine and factually correct to ensure anyone reading it understands it well.
The best thing about financial market research is it leaves no stone unturned in explaining financial markets inside out. Financial markets are quite wide and complicated calling for specialist service to articulate their nuances inside out.
They can be divided into Capital markets, which can be further divided into Stock markets and Bond Markets; Commodity Markets and Money Markets.
The rest have been explained in the second part of this blog.
Business Market Research Companies have explained capital markets as markets for securities where business enterprises and governments can raise long term funds. They have been defined as markets in which money is provided for periods longer than a year. Capital markets include stock and bond markets and are overseen by a financial regulatory authority. They are also classified as primary and secondary markets, the former where new stocks and bonds are sold to investors via a mechanism called underwriting and the latter where existing securities are sold and bought among investors or traders usually on a securities exchange over the counter.
Commodity Markets have been defined by financial market research companies as markets where raw or primary products change hands. The raw commodities are traded on regulated commodities exchanges in which they are bought and sold in standardized contracts. Some of the types of commodities trading articulated via business market research are spot trading, forward contracts, future contracts, hedging, delivery and condition guarantees.
Financial market research explains money markets with equal finesse as well. The research terms these markets as ones providing short term debt financing and investments. The markets are a component of financial markets for assets involved in short term borrowing and lending with original maturities of one year or much shorter time frames. Trading in these markets involves treasury bills, commercial paper, bankers’ acceptances, certificates of deposit, federal funds, short lived mortgage and asset backed securities. The markets are said to provide liquidity funding for the global financial system.
The markets written about above are some of the many types of financial markets. The rest have been explained quite extensively in the Second Part of this blog.